WEBINAR REPLAY: Learn what to do with losing A/B tests


Here's the agenda:

Learn what to do when your A/B tests lose or get flat results.

Live optimization and testing advice for attendee submitted pages. We'll pull up a live screen-share of 5-10 different websites and give specific optimization advice. 

  • Learn how the testing team at Sears handles losing and flat tests.
  • Proper test setup and data collection, so your tests aren't just win/lose.
  • Interpret the results of a losing test, so you're sure it actually lost.
  • Learn from losing tests, so that you understand WHY a test didn't win.
  • Plan follow-up tests, so that your next few tests will win.

Watch the replay:

Robert Reynard

For more than 10 years, Rob has run every aspect of optimization testing for Fortune 500 brands and startups alike. With hands-on experience at every step of the process - strategizing, developing, designing, executing, and analyzing - Rob brings a unique and holistic perspective to optimization projects. 

Director of Client Strategy @ Convincify

Corey Trent

Director of Optimization & Analytics @ Convincify

With nine years optimization experience, which ranges from working with many household names, building testing programs at large retail companies, and even leading testing efforts on overseas websites. His passion is to go beyond best practices and just improving usability but tries to get at the underlying psychology in user’s decision to craft game-changing optimization strategies.

Learn from leaders in A/B testing and optimization

Nathan Thompson

Director of Online Testing & Optimization @ Sears

Nate’s career in online marketing started at Grooveshark.com, where he immediately saw the potential in online testing and optimization. Shortly after, he moved into the agency-side of the conversion rate optimization space, where he led A/B testing strategies for many large corporations, including Intuit, CBS Sports, PR Newswire, and The Boston Globe. In 2015, he accepted the Director of Online Testing & Optimization role at Sears Holdings to help develop a mature testing program, which today manages hundreds of tests across all Sears and Kmart Desktop and Mobile web properties.

This won't be like other webinars

No sponsors buying or renting your info

There's no sales pitch here either - just valuable insights and takeaways to help you grow or improve your testing program.

Only top experts in testing

You won't have to worry about whether the advice you hear is valuable or reliable. We only have top experts in testing and optimization on our webinars.

No fluff, straight to the point

We'll get right down to it and leave out the extra stuff. Nobody needs to hear someone talk for 45 minutes about the same thing.

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