For more than 10 years, Rob has run every aspect of optimization testing for Fortune 500 brands and startups alike. With hands-on experience at every step of the process - strategizing, developing, designing, executing, and analyzing - Rob brings a unique and holistic perspective to optimization projects.
Director of Client Strategy @ Convincify
Director of Optimization & Analytics @ Convincify
With nine years optimization experience, which ranges from working with many household names, building testing programs at large retail companies, and even leading testing efforts on overseas websites. His passion is to go beyond best practices and just improving usability but tries to get at the underlying psychology in user’s decision to craft game-changing optimization strategies.
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